The description on the label influences the perception of the taste of the wine

The description on the label influences the perception of the taste of the wine
The description on the label influences the perception of the taste of the wine
Anonim

According to the study, shoppers tend to choose wines with detailed descriptions.

sweetwhitewine2

It is believed that the best wines in the world are French. There are many fans of Italian and Spanish drinks. Australian wines do not cause delight among critics, but they take the quantity - the country is in fourth place in the world in terms of wine exports.

Researchers at the University of Adelaide have found a way to make the local wine even more popular. Their work, published in Food Research International, showed that the perception of wine depends on the description on the label more than previously thought.

The study involved 126 people who regularly drink white wine. They were asked to blindly try three varieties of Australian white wine. A week later, the same wines were supplied with two kinds of descriptions. One contained basic information about the taste, the second added indications of the high quality of the drink and recommendations for wineries. Before tasting the wine, the study participants described their expectations of it, and after tasting - their feelings.

The researchers used the Australian Wine Evoked Emotions Lexicon to create variations on sensations. It includes not only concepts directly related to taste, but also descriptions of emotions such as "nostalgic", "embarrassed", "happy". The study participants also rated how much they would like to buy a particular wine.

The study found that after reading the flavor description, participants rated the same wine higher. Adding recommendations made the drink even better, and the study participants were much more likely to buy the wine. Expanded descriptions strengthened positive associations (eg, "happy", "peaceful") and reduced negative ones ("embarrassed", "unhappy").

Image

Changes in the perception of wine: a) how familiar the taste seems; b) how many Australian dollars the participants rated the wine; c) assessment of the quality of wine; Food Research International

Previously, scientists concluded that the amount of wine drunk depends on the shape of the glass.

Popular by topic